Given the high frequency of use and the strong psychological pull that smart phones have over the majority of consumers, it is no surprise that phone apps are strongly favoured over mobile websites.
Smart devices are now part of everyday life and mobile phone self-care apps have become an expectation rather than a passing thought for consumers. To capitalize on this, we advise our clients that it is imperative to offer a strong app, tailored to their brand identity and needs, which delivers an efficient and cost effective way for their customers to manage their accounts and services online.
[2] http://techcrunch.com/2012/12/05/flurry-mobile-apps-television/
[4] http://techcrunch.com/2015/01/06/app-usage-grew-76-in-2014-with-shopping-apps-leading-the-way/
[5] http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/
[6] http://www.gartner.com/newsroom/id/2654115
[7] https://econsultancy.com/blog/62326-85-of-consumers-favour-apps-over-mobile-websites/
[8] http://flurrymobile.tumblr.com/post/115191864580/apps-solidify-leadership-six-years-into-the-mobile – Survey of US Consumers
[9] https://www.psychologytoday.com/blog/artificial-maturity/201409/nomophobia-rising-trend-in-students
